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Keep up with the latest hospitality trend: Augmented Reality
Giancarlo De Vivo
Keep up with the latest hospitality trend: Augmented Reality

In recent years, Augmented Reality is transforming the way we interact with the world around us creating an immersive experience. In particular, it has emerged as an essential tool for marketing strategies, changing the way customers perceive the environment they are in.

Hoteliers should consider adopting augmented reality to enhance their guest’s experience.

What is Augmented Reality?

Augmented reality (AR) is a digital technology, which makes changes to the perception of the physical surrounding of a person, using a particular device (e.g. smartphones or tablets). Contrary to Virtual Reality (VR), AR does not replace the real-world environment but augments it by overlaying digital components.

What is Augmented Reality?

The hospitality industry can use this technology to enhance their physical environment – such as hotel rooms and restaurants – or brochures and other printed materials. For example, guests just have to point their device at the restaurant menu to see reviews and recommendations.

Moreover, AR can enhance the experience of exploring the surrounding area: travelers can point their smartphone at the map and view information about local points of interest.

AR will reduce the amount of information guests tend to ask for hence improving their experience.

Do you belong to the hospitality industry? Discover here the best solutions for your business!