Whether you like it or not, Spike Jonze music videos are masterpieces. The American director – and Academy Award winner – doesn’t miss a shot! So, after the eccentric spot for the Kenzo fragrance he realized another short film, this time an Apple advertisement.
“Welcome home” - this is the title of Spike Jones video clip – it's a four-minute piece which introduces HomePod, Apple’s home assistant. It stars British singer FKA Twigs, who returns home in solitude after a hard work day and when she asks Siri to play a song, she starts dancing inside the apartment as it transforms into a surreal space. So, it’s merely one sentence spoken to the HomePod that changes her entire world.
Spike Jonze's interpretation
This Apple commercial represents the stereotype of the metropolitan man: a hard worker who lives in solitude in the outskirts. Only the smart speaker can transform his life into a colorful wonderland. The filmmaker conveys the idea that only HomePod can make your world better. And what do you think? Share this article and let us know your opinion!